Georg Jensen – a major European luxury brand

DevelopAll built the first ecommerce website for this established European retailer of luxury products.  The website is targeted to the US audience and has been receiving a large number of orders from the day of its launch. DevelopAll has implemented a series of features that reflect the specifics of Georg Jensen’s merchandising.

The product recommendation feature establishes the connection between the items from the same designer or items similar in style which makes the shopping experience easier for consumers. The newer items are given the priority in the category display for the convenience of frequent visitors to the site and items in similar styles are displayed side by side. 

The system includes a completely manageable backend that allows setting up new categories, products and sets of products. The inventory control system ensures that if one of the items in a set is sold out, the system will stop selling the set till the item is back in stock.  The management of Georg Jensen can make editions to the content pages and modify tax and shipping policies as needed, without any technical knowledge. 

The company’s website is www.georgjensenstore.com