RKV Music Store - a promotional tool for an entertainment marketing company

RKV Entertainment is involved, among other things, in promotion of recording artists. To enhance the company's marketing proposition, the management decided to add direct sales of music to fans to its roster of services.

DevelopAll was contracted to build an online music store that would only sell the music of the artist handled by RKV so that the fans who have been guided to the store by radio ads will easily find what they are looking for and will not be distracted by other offers like it happens on iTunes and similar websites. The delivered solution allows RKV employees to add new artists, albums and tracks. Fans can buy the music as CDs that would be shipped to them or by individual tracks through downloads.